Wang Lin had a budget before and would have to sell 3.2 million mobile phones annually to make a return!

This is just an investment in advertising.

There are other costs for the operation and sales of Bluebird mobile phones!

Then more phones that need to be sold are needed.

No matter how you calculate it, it is a loss-making deal!

In Wang Lin’s impression, in the entire bidding campaign, only one mobile phone brand won the bid.

A few years later, Panda Mobile made Panda Mobile, which had a mediocre market performance, become the "market" in 2003 with 108.89 million yuan.

Although Panda Mobile has become famous and has led to sales growth, it has failed to win in the fiercely competitive mobile phone market.

Due to the lack of core technology, Panda Mobile fell into the bottomless pit of debt in the contradiction between huge advertising and small profit sales, and later the brand completely disappeared from the public eye.

So Wang Lin felt it was unnecessary.

As the vice president of marketing of Aixu Group, Deng Dabao really wants to win the title!

Aixu Group is the leading super-large enterprise in China. It is a bit unreasonable to have never won a bid for a single bid!

However, Wang Lin believes that several brands of Aixu Group do not need the support of the king.

Aiqingrou sanitary napkins have long been famous all over the world.

Aixiu diapers are sold well in China and have almost no rivals.

Aixiu Home Textiles and Xiuzhilin Clothing all take the exclusive route and do not rely on too much advertising.

For Wang Lin and Aixiu Group's products, the King of Mark is optional.

Finally, Cotton Boll gave an opinion: "Dr. Wang, can we only promote Aixiu Group? The advertisement of Biaowang does not use any product, but only promote Aixiu Group! Promoting Aixiu Group is equivalent to promoting all its products!"

Wang Lin's eyes lit up and he said, "It's still the cotton that is always good!"

So, Wang Lin and others finally unified their minds, that is, if they win the bid, they would advertise Aixiu Group instead of promoting which product.

Aixu Group is a golden signboard, absolutely worth hundreds of millions of advertising fees!

These discussions were completed in the car, and only a few people inside knew about them.
Chapter completed!