In March 1995, around the Jingzhe, it started drizzling in Shencheng.

Even on Women's Day, it was rainy and foggy.

Until the middle of the year, the sky finally cleared down the sky on the opening day of the Love Show Fashion Week.

Wang Lin has paid special attention to the weather conditions in the next half month.

Fortunately, the TV station’s weather forecast is not accurate, and today is a sunny day.

Wang Lin has moved back home.

After the last divorce storm, he and Li Wenxiu were temporarily reconciled.

After all, Wang Lin is not the kind of man who cruelly abandons his wife and children, and Li Wenxiu is not the kind of woman who can leave his family.

Even if this family does not have much love, for them, they are always more warm than bumps and sweet than noise. They have places to remember, not to mention that Li Wenxiu is still pregnant with a child!

It's not time to break.

Li Wenxiu seems pure and harmless, but in fact she is smart and scheming. She knows how to control and control the men around her.

Of course, Wang Lin is very powerful and has built a large business empire.

Li Wenxiu is not good, nor is that good, but she is able to grasp Wang Lin's heart.

When she knew that Wang Lin had a change of heart, she deliberately directed the divorce drama, which successfully distracted Wang Lin's attention to his old classmate Yeats and forced him to return to his family temporarily.

These days, although Li Wenxiu is pregnant and has many inconveniences, she still uses her unique skills to make Wang Lin live a happy and comfortable life.

On the first morning of Fashion Week, Secretary Guo Lingling came to Wang Lin’s house.

Wang Lin will have a very important speech, and Guo Lingling will confirm the speech with Wang Lin again.

"Yes, just use this." Wang Lin glanced at him and said, "It's getting late, let's go!"

Li Wenxiu came over and said, "Wait."

She helped her husband flatten the collar, pat Luo Chen on his shoulder, and smiled and said, "Handsome!"

Wang Lin rarely wears formal clothes, only wears them on big days like today.

He looks very handsome in formal attire.

Guo Lingling smiled beside her.

On the way to Aixu Plaza, Wang Lin received a call from Deng Dabao.

"Dr. Wang, Zheng Maohua is here." Deng Dabao reported with a smile.

"Um."

"His son is here too."

"Okay. We'll be here soon."

It is only a ten-minute drive from home to the company.

Aixiu Plaza is crowded with people, and festive balloons and banners fill the square.

March day, people wear clothes randomly, some wear cotton coats, and some wear short skirts and stockings.

The fashion week was crowded with people, and all the people were here, just waiting for the opening.

The first dealer conference of Aixu Group is also held today.

There are too many people coming to the dealer conference, far exceeding Wang Lin and others' estimates. The largest multi-functional conference room in Huamei Hotel can only accommodate one thousand people, which is already a huge hit in a five-star hotel.

Generally speaking, there are only 50 people, 100 people, 300 people, and 500 people in five-star hotels.

After discussion, Wang Lin and others, the participating dealers will hold meetings in batches based on the regional units.

Even so, the hotel conference room is still small.

Wang Lin simply put several early conferences at the Little Bailing Grand Theater.

There are certain rules for how many dealers and agents each province needs to call.

When talking about how to establish a dealer management system, we must first understand that in the vast dealer team, wholesalers, especially the last-level wholesalers, generally have low cultural level, poor marketing awareness, and loose management.

This phenomenon is particularly prominent in the field of fast-moving consumer goods, with more than 90% of which belong to self-employed.

Distributors with truly sound management system and professional marketing teams are actually rare. "Mart-wife stores" are everywhere, and their management levels are also uneven. In operation, it is difficult for most dealers to achieve benefits through management!

Generally speaking, there are very few people with internal business statistics and financial analysis statements, and most of them are randomly managed, and their responsibilities and powers are unknown; small workers sometimes listen to the boss and sometimes listen to the boss’s wife, which can be described as pure home workshop management.

This is also the reason why Wang Lin abandoned this traditional distribution system at the beginning of his business.

Now, in order to better promote Anwen Factory's products and open up the domestic mid- and low-end sales market, Wang Lin has to deal with dealers.

Before holding this meeting, Wang Lin had an in-depth understanding of domestic dealers.

A scattered dealer must not have reliable sales channels. If you do things with you today and sell your goods, you may not do it tomorrow and go to another store to purchase goods.

From a certain perspective, it is difficult for manufacturers to control the dealer's fickleness, but if dealers do not establish a manufacturer cooperation system with complementary advantages, it will be difficult for them to achieve sustainable and healthy development!

However, Wang Lin’s Aixu Group has natural advantages.

Old brands, especially brands with a certain degree of popularity and reputation, have mature consumer groups in the market and relatively sound distribution network, so the new products they develop are naturally easier to promote! But for some unknown or never seen

Dealers often disdain new brand products, lack passion, and think that the risk factor is large.

Therefore, Aixu Group held a dealer conference to attract a large number of businessmen to participate.

There are too many people who have signed up, from all provinces and regions in China. Wang Lin has no time and energy to identify their strength and ability one by one, and can only do a preliminary and rough screening.

Wang Lin held all the dealers attending the meeting in batches according to the seven major geographical regions of Central China, Southwest China, Northwest China, East China, North China and South China.

With this division, each area has only about 3,000 people, and Xiaobailing Grand Theater can sit down.

Xiaobailing Grand Theater has ready-made audio, lighting equipment, and seat distribution is more reasonable than that of hotels. Dealers can hear it more conveniently and see the speech of the host on the stage.

The first seven conferences mainly determine the candidates for agents and dealers in each region and province.

The distribution system is generally divided into three to six levels.

Normally, it is level 3 or level 4.

First-level dealers are distributors who sell directly after placing orders from manufacturers. First-level dealers have the advantage of getting goods, so the cost is lower than that of second-level dealers.

Such a dealer generally has only one in one area.

The first-level dealer directly takes goods from the manufacturer and then sells the goods he has obtained directly to the seller; the second-level dealer does not directly obtain goods from the manufacturer, but obtains goods through the first-level dealer and then sells them.

In the hands of the seller.

This is equivalent to the difference between regional agents, provincial agents, and municipal agents.

The municipal agent is a third-level dealer, and further down there is a fourth-level dealer, that is, a marketer.

The dealer system formulated by Wang Lin is also carried out in four levels.

Anyone who wants to win the general agent, provincial agent, municipal agent, and marketing of which region must achieve the corresponding amount of goods.

In other words, the greater the financial strength and courage you have, you will reach the level of dealership.

First-level dealers have the right to develop second-level dealers in the region. The amount of first-time purchase must reach more than 200,000 yuan, including a deposit of 10,000 yuan, and a half-year purchase of 1 million yuan, and a whole year purchase of 2 million yuan.

task indicators.

This indicator should not be difficult to complete.

Secondary distributors have the right to develop third-level distributors in their own area.

If there are more candidates in the same region and the same level, the company will identify and select them from them.

The goal that Wang Lin set for the dealer is not too high. He does not want to put too much pressure on them. If the pressure is too high, people will rebound.

As long as the product is easy to sell and there is no need to put pressure on it, the dealer will do his best.

As a businessman, who doesn’t want to make more money?

Although there are many participants, there are still limited merchants who are truly capable of becoming the general, provincial, and municipal agents.

More businessmen can only be ordinary marketers, or simply come to join in the fun.

After these seven regional meetings, only a few thousand people were able to stay.

Then give a more detailed explanation and determine the candidates in each region.

Deng Dabao is fully responsible for the dealer conference.

Wang Lin would not attend the seven regional meetings at the beginning.

After thousands of people were selected, Wang Lin went to give a speech.

The morning is the opening ceremony of Fashion Week, so the first dealer conference will be held in the afternoon.

The dealers attending the conference were all wandering around Aixu Plaza to watch Fashion Week.

Therefore, the huge Aixiu Plaza was crowded with water.

Wang Lin and the others finally came from the passage opened by the security guards to the Fashion Week inner hall.

Those who can enter the in-field and take a seat are all well-known figures and can only enter after being invited by the organizer.
To be continued...