Wang Lin came to the company and happened to meet Deng Dabao.

"Mr. Wang!" Deng Dabao took a few steps, stretched out his hand, and shook Wang Lin's hand.

"Did we meet yesterday?" Wang Lin asked.

Deng Dabao said: "I met with the representatives sent by Wal-Mart. Yesterday afternoon I accompanied them to visit the factory. Knowing that Mr. Wang is busy, I didn't dare to disturb you."

Wang Lin nodded and asked, "How was the discussion?"

Deng Dabao said: "Representatives from Wal-Mart said that they are about to invest in the first shopping mall and Sam's Club store in Shenzhen. They also said that they happened to be interested in the Aixiu Plaza we developed in Shenzhen and wanted to cooperate with us."

Wang Linjun raised his eyebrows slightly: "I see, they are coming here with their swords pointed at them!"

Deng Dabao is a smart man, he knows the beginning and the end, and immediately realizes: "Mr. Wang, are you saying that Wal-Mart is talking about cooperation with us because it is interested in the site of Aixiu Plaza?"

Wang Lindao: "If you were the president of Wal-Mart's Greater China region and wanted to open up a new market in the shortest possible time, what would you do?"

Deng Dabao said: "Look for the most powerful and mature commercial building in the local area to cooperate."

Wang Lindao: "That's right. Cooperating with Aixiu Plaza is a shortcut to their success."

Deng Dabao said: "If Wal-Mart is as awesome as they say and is the largest retailer in the United States, then this cooperation can be considered a win-win situation."

Wang Lindao: "The problem is, our Aixiu Plaza already has a supermarket partner! Lin Xiaoxiao's Wanjia Supermarket! We can't open two supermarkets in one plaza, right? Then one of them will always suffer from poor business.

And making a fuss."

Deng Dabao said: "That's true. What should we do now?"

Wang Lindao: "You didn't agree to them, right?"

Deng Dabao said: "No, I said I am only responsible for negotiations, and I have to wait for Mr. Wang to make the final decision."

Wang Lin thought to himself that Deng Dabao knew how to measure his position and did not rely on being favored to gain power.

"Brother Dabao, since Wal-Mart has conducted an investigation, it can be seen that they clearly know that we are cooperating with Wanjia Supermarket, but they still make such a request. This is deliberately making things difficult for us!"

"Mr. Wang, then you won't cooperate?"

"Our plazas do not cooperate with their supermarkets, but our products are willing to cooperate with them. This is the direction of our negotiations."

"Then I'll talk to them again. Mr. Wang, aren't you very optimistic about this supermarket?"

"I am very optimistic about their future development, but we must be honest in doing business. We first agreed to let Wanjia Supermarket settle in. Now that they are doing well, we cannot drive them away."

"Mr. Wang, actually, in business, if you find a better partner, you can switch to another one."

"Looking at the height of this mountain, there will never be an end. If people do this, then in the choice of marriage, can they also keep changing partners? Just change when you find a good one?"

"Of course not, wouldn't it lead to chaos?"

"In the same way, if we really drive away Wanjia and welcome into Wal-Mart, what difference will we make between us and men who change their minds and women who are flirtatious?"

“Mr. Wang’s words are serious!”

The two chatted and came to the office.

Guo Lingling came in and reported: "Mr. Wang, Miss Lin Xiaoxiao from Wanjia Supermarket wants to see you."

"Oh? Xiaoxiao is here? Please come in quickly." Wang Lin said with a smile.

Deng Dabao shook his head: "Come on, we haven't done anything yet! Are they coming to investigate? Mr. Wang, I'll go there first."

Wang Lin waved his hand.

Deng Dabao went out from the corridor door, and Lin Xiaoxiao walked in from the secretary room door.

"Mr. Wang, you are really busy now. I came to ask you to see me, but you were not available." Lin Xiaoxiao is a carefree person, and she started laughing as soon as she walked in.

Wang Lindao: "I went to the United States some time ago, and you happened to come to Shanghai. It's such a coincidence! Where am I busy? I'm just playing. Come, please sit down. Lingling, make a cup of good tea for Xiaoxiao."

Guo Lingling made tea and brought it in: "Mr. Lin, please use tea."

Lin Xiaoxiao took it and smelled it: "Yes, it's really good tea. This is Lingnan Yingde black tea. It has very obvious golden tea leaves and a dark and bright color."

Wang Lindao: "As expected of a connoisseur. I drink wine with close friends and recite poems to people I meet. This is such good tea that I also have close friends to drink it. Are you looking for me for something?"

Lin smiled and said: "Mr. Wang, you ask questions knowingly!"

Wang Lin said: "If you don't tell me, how will I know? I'm not the roundworm in your belly."

Lin Xiao smiled and said: "I heard that you are negotiating with Wal-Mart from the United States to recruit them? We have agreed before that every time you open an Aixiu Plaza, I will open an additional Wanjia Supermarket. This

It’s a win-win and mutually beneficial thing. Do you want to abandon me now? This is called chaos at the beginning but abandonment at the end!”

Wang Lin laughed and said: "You are serious, I have never done this before."

Lin smiled and said: "No? I know the Chinese representative of Wal-Mart, and he told me personally that he wanted to drive away our Wanjia Supermarket! If you didn't agree, how could they have the confidence?"

Wang Lindao: "A soldier never tires of deceit. I said that deliberately to blackmail you into leaving!"

Lin smiled and said: "Wang Lin, you don't really want to drive me away, do you?"

Wang Lin said sternly: "Let me tell you three points so that you will no longer have such an idea. First, Wanjia Supermarket is a Chinese enterprise. Strictly speaking, it should be a national enterprise. And Wal-Mart is a foreign-funded enterprise. I, Wang Lin,

What kind of person is he? You don’t know, how can I suppress you and flatter you?"

Lin Xiaoxiao nodded: "It makes sense, Mr. Wang understands justice!"

Wang Lindao: "Second, you and I have been friends for many years. Wal-Mart is a foreigner and we are not close friends. I have no reason to drive you away."

Lin Xiaoxiao pursed her lips and said with a smile: "We are good friends! If you want, I can also be your lover!"

As she spoke, she made a seductive gesture.

Now that the weather has entered summer, it is the time for women to wear skirts to show off their most beautiful figures.

Lin Xiaoxiao is very thin, with slender legs. Her calves are as thick as Wang Lin's arms. They are white and crystal clear, and the porcelain is as solid as jade. When she plays with it, she is really charming and eye-catching.

Wang Lin said: "Don't tease me. I can't stand teasing. If I really punish you on the spot, there's no way you can sue me!"

Lin Xiaoxiao chuckled and said, "Come on, who is afraid of whom?"

Wang Lindao: "Okay, let's get down to business. The third point is that Wal-Mart is following the business strategy of low-price dumping. Their operation method is not in line with the positioning of our Aixiu Plaza. Aixiu Plaza is a mid-to-high-end business circle. You see

Look, Maile Supermarket is a high-end brand from Japan. The clothes, bags, cosmetics, watches, etc. sold there are all high-end brands from all over the world."

"But, our Wanjia Supermarket is not considered high-end? Our prices are similar to those of other supermarkets, and they are not expensive." Lin Xiaoxiao asked puzzledly.

Wang Lindao: "It's just a supermarket. It's not low-end, it's high-end! This doesn't mean in terms of price. The same piece of clothing may look high-end when put on by some people, but looks like street food when put on by others."

Lin smiled and said: "I like to hear this."

Wang Lindao: "Your marketing, display, and personnel management are a bit high-end. You see, after Wal-Mart comes in, they will only recruit middle-aged aunts, because aunts have low requirements, low wages, and are easy to manage. They

There are basically no formal employees in the company, only clothing

Only those in vests are considered to be sales associates affiliated with Wal-Mart, and those hired are basically old and weak people, and they are all contract workers. As for your Wanjia Supermarket, they all choose freshly graduated high school students and junior high school students, and all of them are employees.

, they are energetic and energetic, and they look comfortable and friendly.”

Lin Xiao smiled and said: "I didn't expect that this is also our advantage! In fact, I also thought about hiring some aunts to do the work. The salary is really much lower and I can save on benefits. But the aunts really can't teach them how to do things.

Aunts are all good people, they know how to bully newcomers, and they are also very lazy."

Wang Lindao: "Wal-Mart is famous for controlling costs, and labor expenses are the largest item. Of course they save as much as they can. Of course, Wal-Mart also has advantages, especially their Sam's Club stores, where customers are extremely sticky.

"

"I have learned about the shopping model of membership stores. You must first pay an annual fee and become a member of the supermarket before you can make purchases there. This is equivalent to setting an artificial threshold for consumers. This approach can really be successful in China.

?”

"Xiaoxiao, have you ever eaten at the buffet?"

"Have eaten it."

"At a buffet, you pay first and then eat. In order to eat enough, do you try to eat as much as possible?"

"Of course!"

"Member stores also have this kind of business model. Just like a buffet, you will feel that the more you eat, the more money you will make. Eating is no longer just to eat, but to earn back the money you paid. So many people can't stop eating at the buffet.

The same is true for warehouse membership stores. It sets the threshold for shopping. In order not to waste membership fees, customers will go to warehouse membership stores as much as possible to make money back. Over time, stickiness is formed."

"That's it! This is something I never thought of before. Hey, Wang Lin, do you think we should also try the membership model?"

"The membership model is not easy to succeed. You have to provide better services and the lowest price products. As far as I know, Wal-Mart's products only have a profit of about 20%, while there is another Costco membership store whose profit is only

Half the price of Walmart.”

"Oh my god, 10% profit, how do you make money?"

"Relying on small profits but quick turnover, another factor is long-term membership accumulation. Although membership fees only account for 2% of total revenue, they can account for 70% of all profits!"

"Ah!" Lin Xiaoxiao was shocked, "Wang Lin, where did you get these data? Is it reliable?"

Wang Lindao: "When I was in the United States, I chatted with the bosses and CEOs of supermarkets. What they said should be reliable."

Lin smiled and said, "When you say that, I want to open a membership store even more."

Wang Lindao: "It can be done, and now is the best time. Those foreign brand membership stores have not yet entered. You can be the first to sign exclusive supply agreements with suppliers. The more exclusive products you have, the more competitive you will be."

powerful."
To be continued...