Wang Lin is the boss, he only sets goals.

As for how to complete the task, it is something that your subordinates need to consider.

After Wang Lin held the meeting, it happened to be the time for foreign businessmen to enter the venue.

Deng Dabao was frowning, but he had to wake up his 120,000-year spirit and devote himself to the new day.

Today's goal is a minimum order of $100 million!

The more you complete, the less pressure you will be in the later stage.

Deng Dabao came to discuss with Li Wenjuan.

Li Wenjuan's status is transcendent and extremely important. She is the boss of Xiuzhilin clothing and Wang Lin's aunt, so discussing with her should be the best choice.

"Mr. Li!" Deng Dabao shouted with a smile.

"Mr. Deng!" Li Wenjuan was calculating the quantity of orders yesterday, so she could send them back to Shencheng and ask someone to arrange production. When he saw Deng Dabao coming, he put down his pen.

"Oh," Deng Dabao scratched his head, "Mr. Li, how do you think we can achieve this goal? Are we going to discuss a solution?"

Li Wenjuan said: "Just work hard, do your best."

Deng Dabao said: "You have to come up with some actual plans, right?"

Li Wenjuan looked around and saw that there were no outsiders, and said, "Mr. Deng, you are a marketing person. You should know better than me about how to issue an order. I have to ask you for advice!"

Deng Dabao said: "Mr. Li, we only have one solution for what we are doing today."

"Don't keep it aside. If you have any solutions, just tell me quickly! The time for the Canton Fair is one day or less."

"Mr. Wang only looks at the results, not the process, but we must be eager to achieve success. In just a few days of meetings, business opportunities will be fleeting. We only have one way to grab the order."

"Get orders? How to do it specifically?"

The Canton Fair is a compulsory course for every foreign trader. Deng Dabao has personally experienced every Canton Fair exhibited by Aixu Group, and he is also a leader.

Deng Dabao said that he would sort out the classic examples of successful negotiations among his peers, and hoped that these wise stories would attract the attention of the salesmen and guide all the customers' orders into their pockets.

Li Wenjuan smiled and said, "If you don't have a chance, you will be glorious. Mr. Deng, I support your approach. What do you have in detail?"

The Canton Fair is huge, and it is not an exaggeration to describe it as a gathering of tens of thousands of merchants. Exhibitors in each issue use all their skills to attract the attention of merchants. The leader or boss who leads the team emphasizes to the salesperson that they should be thirty-two points, be enthusiastic about customers, and not let go of any interested customer, strive to make more transactions and take more orders.

In just fifteen days of meeting, the same venue and the same hardware. Logically speaking, every foreign businessman will go to the booth of his peers when purchasing.

Therefore, each salesperson receives no more customers than other salespersons. Whether the transaction can be completed depends on the quality of the negotiation.

After some customers entered the stall, some took a quick look, asked for the price and left. But strangely, some people seemed to have some unique skills that could make customers feel at ease and sign the contract smoothly.

Deng Dabao wanted to teach salesmen the experience of keeping customers: for customers standing and asking for prices, the prices will be slightly lower at first; at the same time, you must pull a chair under the butt of the customer and force them to sit down. Once the foreign businessman is nailed, he will talk further down and there will be a chance.

This move is called the method of keeping guests on a chair.

Li Wenjuan's eyes lit up: "Mr. Deng, it turns out that you still have some useful information, and you haven't taught us?"

Deng Dabao said: "I can't talk about anything useful, it's just a little bit of experience. The reason why I cherish myself is because I am afraid that Mr. Li will not look down on me."

Li Wenjuan said: "You said, I'll remember it."

Deng Dabao said another trick, asking the directory to be delivered to his home.

Foreign customers who come to the Canton Fair to purchase almost cover the world, with different purchasing intentions, economic strength, and living habits. Foreign salesmen should have a preliminary understanding of these situations. In addition to making enough effort at the conference, they should also relax their vision, use effective social resources off-site, and make the company's products more radiant as much as possible, so that the association and the association echo each other from the outside, form a business district, and achieve practical results.

Deng Dabao had long thought about this. He participated in the exhibition continuously and found that European and American customers and Middle Eastern customers were almost fixed in hotels of different grades. In a short business trip, the hotel was the temporary home for customers. It is far from enough to post catalogs at stalls. The catalog should be delivered to the doorsteps of hotel customers. During business leisure and travel, you may encounter business opportunities.

"In order to reduce workload, we can print product catalogs of three different quotation forms, pay a small amount of promotion fees, display product catalogs in the hotel lobby or even the entrance of the guest room walkway, and customers voluntarily request them."

Li Wenjuan exclaimed while recording: "Good idea!"

Deng Dabao said: "We must seize the big orders and the fat orders, and focus on conquering these customers."

Li Wenjuan asked, "How to catch the fat list?"

Deng Dabao talked happily: "Whether you can make more transactions at the Canton Fair is the best battlefield for testing salesmen's comprehensive abilities such as trade knowledge, foreign language oral, and adaptability. However, some new salesmen often work hard on business links and oral practices. However, due to lack of product knowledge, although they can understand the customer's superficial meaning, they cannot understand their real purchasing intentions, so that the soon-to-be-receive business fails and make others' hands. Customers are more willing to deal with people who know their knowledge."

"That's certainly." Li Wenjuan said, "We must be strengthening professional English vocabulary training."

Deng Dabao said: "Don't we produce shower curtains? This kind of product is actually not particularly outstanding in our company, because our main products are sanitary napkins, diapers, clothing and bedding."

After Aixu Group held the Shenfang Factory, its business scope expanded rapidly.

After bedding, it entered the household goods industry, which is also a major category, but it is not many products involved now.

Deng Dabao said: "Last year, an American customer wanted to buy a plastic shower curtain. He asked all the exhibitors if he could add a fixture to the shower curtain so that the water would not spray out during the shower. But many people didn't understand the other party's meaning. At that time, Mr. Zhou was present, and he immediately thought that it would be easy to solve it if he installed a row of small magnets below and had corresponding heads under the bathtub. He said the word magnet to foreign companies and told his thoughts. After hearing this, the American nodded frequently and said that he was very professional. The other party immediately dropped an order for five large cabinets, and the price was very favorable. Mr. Zhou helped the company grab such a fat order, which made the surrounding colleagues who specialize in home furnishings envious."

Li Wenjuan smiled and said, "Yes, I know this list too. Unfortunately, Mr. Zhou has another important task to stay in Shanghai this year and did not come to participate in the Canton Fair."

Deng Dabao said: "There are only so many foreign investors, the quantity is certain, and the orders they can place are also certain. This is why the total transaction volume of the Canton Fair is only so much. If we want to place more orders, we can only grab orders from others and grab orders! This depends on courage!"

Li Wenjuan said thoughtfully: "You mean, we are going to arrange commercial spies to go to the exhibition hall of peers? Listen to their secrets and poach their customers?"

Deng Dabao said: "It is of course better if you can do this, but it is easy to violate the taboo of your peers. I mean, every salesperson must have a business mind, be bold and careful, and give full play to the fullest of his flexible and changeable temperament. We can also borrow chickens to lay eggs!"

Li Wenjuan asked in confusion: "How do you borrow a chicken to lay eggs?"

Deng Dabao said: "Let me give an example. After a customer saw our wide range of exhibits, he asked casually whether he could supply feather dusters. Then we definitely said no, right? Because we don't produce feather dusters. However, we can ask him to wait and see the samples and quote them. Although we don't have samples and it seems that we have no rice, this is not a problem. We can go to the market grocery store to buy a few samples temporarily and reduce the retail price to the customer by 40%. Then we look for the corresponding manufacturer. As long as the goods can be bought on the market, we are not afraid of not being able to find the manufacturer!"

Li Wenjuan said: "We can do this kind of emergency response orders, but this is a behavior of picking up orders. Being able to pick up orders means making a fortune."

Deng Dabao said: "Yes, because although the Canton Fair has a lot of products, there are always some products that have not come in. Maybe there are, but foreign investors may not be able to find them. We can vigorously develop customer needs. Doing business is nothing more than just one sentence, finding customer needs and solving customer needs."

Li Wenjuan said: "Mr. Deng, listening to your words is better than reading for ten years."

Deng Dabao said: "I have been selling for a lifetime, but I can't do anything else. There are still some of these ghost ideas. Now Mr. Wang is pushing us hard, so we can only take the lead and develop our customers' potential consumption capacity."

Li Wenjuan suddenly thought of a plan and said with a smile: "Mr. Deng, you reminded me. We can take a booth and set up a mess!"

"Must? What to sell?" Deng Dabao asked in confusion.

Li Wenjuan smiled and said, "It's just selling messy things, selling everything! Selling things we don't have! We can't just develop orders for existing products, but it's not a big deal! We go to the grocery store outside to buy some samples, pile them up at a booth, estimate the cost price and sell them, and you can report it appropriately higher. Anyway, our products are all low-priced products in the eyes of foreign investors!"

Deng Dabao was amazed: "Mr. Li, you are more bold than me! Why do you put it in a mess? Is it not well arranged neatly?"

Li Wenjuan said: "Setting up a stall gives people a very cheap feeling! It gives people a feeling of gold hunting! Maybe many customers who are greedy for cheap will like it. I used to like to search for things in such small stalls, hehe! Also, our things are in a mess, and other people will ask us if they can't find anything. No matter what they want, we just need it! In this way, we can pick up a lot of orders!"

Deng Dabao said: "Oh, Mr. Li, Gao Ming! You are really smart!"

Li Wenjuan said: "Since we want to grab orders, let's have a bolder one. Although it means that it's not good to grab orders at other people's stalls, we can take advantage of the situation! I've done this before! I did it very cleverly, and no one knows it!"

Deng Dabao asked, "How can you take advantage of the situation?"

Li Wenjuan also explained some truth.

The Canton Fair is a concentrated appearance of a country with powerful professional suppliers. Due to the increasingly consistent business scope and the adjacent stalls, the competition among peers is particularly fierce. In this special occasion, not all customers come for purchases. Some "old customers" meet with suppliers and seek communication methods on quality disputes and other issues. If they are not handled properly, even old customers may be replaced by new companies.

The stall of Xiuzhilin Clothing is next door to a homogeneous company. One day last year, a Kazakh customer was angrily discussing with the business manager next door. At first, the two sides could negotiate friendly, but finally a quarrel broke out, and the customer left with a disheartened heart. Li Wenjuan kept a heart, took advantage of the situation, and sincerely invited the customer to check out his booth, and introduced the price of similar products. The more the customer talked, he became more interested, and placed a small number of trial orders on the spot.

Li Wenjuan knew this big customer, so after returning to Shencheng, she did not slacken off, but fulfilled her contract seriously, paying special attention to the original dissatisfaction of the customers. Later, she kept turning the orders and developing it into one of the most promising customers in her hands.

After listening to Li Wenjuan's story, Deng Dabao greatly appreciated her behavior.

When three people walk, I will definitely be my teacher!

Everyone has their own strengths, and communicate more with each other, so that they can learn from each other's strengths.

Li Wenjuan is a very lively person, and she has always been surprisingly unexpected and does not follow common sense, and can often get miraculous results. This is also what Wang Lin values ​​her.

When Wang Lin’s employment of people, he does not just look at nepotism, but about his abilities and character.

Why can the Zhou family become their own in Aixu Group?

Because the Zhou family is amazing!

Zhou Boqiang, Zhou Xia, Zhou Zhu, everyone is a general who can stand on his own!

Wang Lin even thought that after Zhou Hanmin retired, he would hire him to be a consultant in the company!

Once Li Wenjuan's mind is open, she will have a fool of herself one by one.

"Mr. Deng, I have another idea. See if it works." Li Wenjuan said.

Deng Dabao used to think that Li Wenjuan was young and knowledgeable. The reason why he was able to rise to power was nothing more than Wang Lin’s favor and borrowed the power of his brother-in-law. Today’s conversation made him completely change his attitude towards Li Wenjuan.

This woman is unusual!

Deng Dabao said: "Mr. Li is humble. Your idea must be excellent. I'm here to ask you for advice."

Li Wenjuan came up with another golden idea.

When attending an exhibition, everyone wants to occupy the favorable terrain. However, since the Canton Fair requires unified effects, and stalls are roughly assigned according to the industry, plus the floors and structures of the hall, some exhibitors have good products, but are not lucky, the booths have a slightly higher floor and a more biased position, which has an adverse impact on the transaction. However, if you think about it and find a way, you can turn passive into activeness.

Li Wenjuan had a sudden inspiration and thought of making a deal with her peers.

What she meant was to contact those peers who did not conflict with each other, and temporarily reached a cooperation agreement to "combine the exhibits of the two companies into one" and hold different quotations respectively.

Although Aixu Group's products are affordable and cheap, they are still high-end products in the industry, so they can also cooperate with merchants selling medium and low-end homogeneous products.

European and American customers who need high-end products will be brought to the booth of Aixu Group, while customers in the low-end South America and other places will be brought to other booths. This will not only enrich the exhibits at each company's booth, gather popularity, but also make up for the shortcomings of their own customer base.

Through cooperation, both parties can achieve a win-win situation in taking orders.

Deng Dabao said this is a trick, you can try it.

The more they talked, the more speculative they became, and they came up with many good ideas and golden ideas.
To be continued...