In order to fight the next two battles, Wang Lin made careful arrangements at the meeting.

The so-called two battles are one of the defensive battles and the other is pioneering battles.

As the name suggests, both of these two battles are easy to understand, defending their own positions and opening up new markets.

The entry of foreign brands is an inevitable trend in the development of the times and is inevitable.

Some foreign brands are very strong and are the king of sanitary napkins abroad.

But in the country, Wang Lin wants to build Ai Qingrou into the indisputable "king of sanitary napkins"!

In the mainland market this year, Aiqingrou ranked first in the market.

So, as long as Wang Lin maintains this position, he will succeed.

He cannot allow foreign brands to form a monopoly position, nor can foreign brands easily grasp the Chinese market.

Wang Lin vigorously develops national enterprises, not only establishes a brand image, but also gains market share for domestic brands.

In fact, what Wang Lin has to face is far more than foreign brands.

With the rise of domestic brands such as Aiqingrou, domestic investors have turned their attention to sanitary napkins.

The threshold for sanitary napkins is not high.

When Wang Lin started his business, he only invested hundreds of thousands of dollars and opened a sanitary napkin factory.

In this turbulent era, the types of sanitary napkin products can be said to be of varying quality.

The wing sanitary napkins made by Wang Lin are high-end products.

The main products that Aiqingrou now produces are also mainly wing sanitary napkins.

The production line of wing sanitary napkins is relatively expensive, but this type of machinery and equipment can be produced in China. The related production line price is 20 million per imported one, while the domestic one only costs about 7 million.

Investors with sufficient funds can purchase wing sanitary napkin production lines.

And those small investors can also spend hundreds of thousands of yuan to purchase straight sanitary napkin production lines.

This is also the reason why Xiangjiang’s Dahua Company’s business is becoming more and more popular in the mainland.

In 1988, Dahua Company's salesperson came to the mainland to promote business, and Wang Lin also started to make a fortune by cooperating with them.

Wang Lin’s success story also inspired thousands of young people.

By the 1990s, countless investors who wanted to make money like Wang Lin dreamed of relying on sanitary napkin factories to become Wang Lin's second.

So, young people with aspiring intentions borrowed money to invest and open factories.

Domestic sanitary napkin factories grow like bamboo shoots after a rain.

Wang Lin can do nothing about this fanatical phenomenon.

He can't tell everyone that you don't want to invest in the sanitary napkin industry. You little investors will have only one dead end in the future!

Just like the fanatical stock trading fever, the high fever in the sanitary napkin industry will not be able to recede until a certain time.

The major reshuffle of the sanitary napkin industry is not something that Wang Lin can only create or guide. It can only be achieved through the healthy development of the market and the survival of the fittest.

According to reliable statistics, throughout the 1990s, the domestic sanitary napkin market can be said to be a competition for the alliance of tens of thousands of enterprises!

A group of multinational giants such as Procter & Gamble, Kao, and Kimberly took advantage of the opportunity to enter the Chinese market, and there are four or five thousand companies in China facing a tough battle.

For emerging markets like my country, foreign investors such as Procter & Gamble have adopted the "playing method" to promote products while advertising during the prime time of satellite TV to increase their influence and drive sales to soar.

More importantly, foreign giants often gather, Procter & Gamble brings Hu Shubao, Johnson & Johnson launches sweetheart, and Uniga focuses on Sophie, and "team battle" to attack first- and second-tier cities.

Under the attack of foreign capital, a group of domestic enterprises fell, and Hengan Group could only settle for the second best, seeking coverage of the sinking market, and its former industry leadership was taken away by foreign capital.

Faced with the surging foreign investment, domestic sanitary napkin companies were beaten to the point where they had no room for counterattack.

Foreign capital is pressing step by step with capital and brand advantages, and domestic companies are forced to the corner, but they are increasingly aware of the characteristics of the domestic sanitary napkin market, such as large size and high demand, and are turning to the segments.

In addition to segmentation, domestic companies also have a way of making a move that foreign capital cannot compare, that is, to quickly enter the sinking market with super high cost-effectiveness, making domestic sanitary napkin brands spread throughout countless small towns and towns in China.

Relying on these strategies, domestic brands can catch up with foreign investment, and the dominance of my country's sanitary napkin market exceeding 60 billion yuan is truly in the hands of the Chinese people themselves.

Of course, with Wang Lin and Aixu Group, the domestic sanitary napkin market dispute will definitely be different!

As an experienced person, Wang Lin can re-examine this battle between China and foreign sanitary napkins and make a judgment that is beneficial to himself.

Looking back, when foreign companies attack strongly and if domestic companies lie flat, then the overlord of my country's sanitary napkin market will still be foreign capital. Once the neck is choked, there will be a risk of supply cuts.

This principle actually applies to other fields. Only when domestic enterprises have the dominance in more industries can our country not be afraid of foreign investment, move forward steadily and forge ahead!

Now Wang Lin has taken the lead and has suppressed foreign brands from the very beginning.

What Aiqingrou sanitary napkins shows strength!

Continuously developing new products and bringing out technologies that are ahead of foreign companies is the only magic weapon to occupy the sanitary napkin market.

Only when a company constantly releases new technologies and registers new patents can it be invincible in international competition.

In a modern enterprise, who has the most patents and who has the most say.

In all commercial wars, in the end, the competition is patent rights.

From the beginning, Wang Lin applied for an international pct patent through Yanghua Company in Xiangjiang.

Today, Aixu Group also has thousands of independent patented technologies.

Patent technologies are classified in detail and are mainly divided into three categories.

First, invention patents refer to new technical solutions proposed for products, methods or their improvements.

The second is a utility model patent, which refers to a new technical solution suitable for practicality proposed for the shape, structure or combination of the product.

The third is the appearance design patent, which refers to a new design that is beautiful and suitable for industrial applications, which is made of the shape, pattern or combination of the product, as well as the combination of colors, shapes and patterns.

Therefore, every patented technology of Aixu Group, including the appearance design, has registered relevant patents.

Doing so can effectively prevent infringement from others and prevent infringement. Once discovered, you can resort to legal means and allow the infringer to lose all his money.

Taking the technology of sanitary napkins as an example, there are three main levels of technology.

The first level is basic technology, which is mainly reflected in the technology to improve absorption. The second level is related technology, which is mainly reflected in the technology to comfort and fit. The third level is additional technology, which is mainly reflected in the packaging, appearance, additive ingredients and professional segmentation, cross-category technology and other levels.

From the perspective of the first level of basic technology, as the basic function of the category, major brands continue to launch new technologies and concept packaging in absorbency to occupy functional positions, which are more representative functional technologies.

The most important update product among sanitary napkins is the absorption chip.

A thin sanitary napkin is usually composed of three parts: the surface layer, the absorbent layer and the bottom layer. Among them, the absorbent layer is the most important, and sap is a common material for the absorbent layer.

The production of this material was once monopolized by foreign-funded enterprises such as Sumitomo Toyo, Sandaya, and BASF in Germany, but the emergence of Wang Lin broke this monopoly!

Aixu Group continues to accumulate and improve its technology, becoming the leading domestic sap manufacturer.

While the sap industry is developing rapidly, sanitary napkin products have also undergone three changes.

The absorbent core of the first generation product is mainly composed of fluff pulp. The fluff pulp is a flocculent pulp that is not conducive to sensitive skin. The second generation product uses dust-free paper, fluff pulp and sap as raw materials, and uses ordinary thermal composite technology to make an absorbent core wrapped with dust-free paper and sap. At present, most sanitary napkin brands on the market mainly sell this type of "second-generation goods".

Wang Lin has improved this chip before, effectively reducing the occurrence of faults and lumps.

Wang Lin also registered his own patent for this method.

If other companies want to use it, you can use the money to buy authorization.

A truly large enterprise can be full by authorization alone.

In addition, Wang Lin also took out his killer weapon!

That is, Aixu Group will develop a new third-generation chip product!

This new technology is the winning weapon of Aixu Group!

Even at such a high-level meeting, Wang Lin did not tell the story, but only said a little bit.

Simply put, the third generation product developed by Aixu Group uses the "wet papermaking" process to embed SAP into wood pulp to produce an integrated and powerful absorbent core with zero fluff pulp, which is temporarily named SAP.

The thickness of a single-layer sapp is one-third of that of other ordinary sanitary napkins! But the absorption rate can reach 20 times!

At present, no patent for this new technology is owned at home or abroad.

Once sapp is successfully developed, Aixu Group's products will be ahead of others by an entire era!

If others want to produce sanitary napkins for this new product, they either ask Wang Lin to buy authorization, or spend money to independently develop new products.

There are relatively few new technologies for sanitary napkins, and it is not that easy to update chips.

Wang Lin also had some memories of later generations before he could carry forward this industry.

At this high-level meeting, Wang Lin put forward the latest products developed by his company, which greatly enhanced the confidence of senior employees in the company.

After the meeting, it took a morning to finish.

Wang Lin announced the end of the meeting, left the venue first, and returned to the office.

Zhou Cao followed in.

"Wang Lin, what's going on? Li Wenxiu really resigned?" Zhou Zhou asked in shock, "Did you force her to resign?"

"I didn't force her, she wanted to resign."

"Then how do you arrange her?"
To be continued...