Chapter 140: The beginning of building an empire(1/2)
So, when Qin Yi was working on this charity fund.
No matter how big or small it is.
Liu Xinjian was also very helpful and agreed to Qin Yi for everything.
If there is any problem, please introduce the person.
After all, this is a good thing.
Liu Xinjian knew this good thing, so he naturally needed help.
Therefore, Qin Yi specifically instructed Meng Feilan that they must do everything in detail when doing charity.
It's exactly the same as their financial accounting.
Even if it’s just a dime, you have to figure out the whole story of this dime.
Qin Yi is also very clear that after his ice bucket challenge becomes popular, it will drive 100 people to Weibo.
If millions of people's Weibo becomes popular, Xinxin Weibo will inevitably be red-eyed and will definitely take an attack method.
And this fund is a point that hacks them.
Therefore, as the saying goes, you need to be strong yourself.
As long as you have no problems with yourself, it will naturally be impeccable to them.
Three days later, it was completely popular across the country. Almost all Weibo posts, whether there is any or not, have been opened for the ice bucket challenge.
For a time, more than 5 million yuan of donations have been raised, of which 3 million were issued by millions of people on Weibo.
The donation was immediately given to the family who asked for help.
Gao Tianyi sat in the office, looking at the various comments on the Internet, and couldn't help but cooperate with Qin Yi.
This marketing was definitely successful, and it brought back all the stars that had been lost before.
Secondly, users have added new products again.
Millions of donations may be needed in the future.
However, if this money is used as a promotion fee, it is definitely worth the money.
After realizing it, Xinxin Weibo also began to challenge the ice bucket, but changed one without any reason.
However, their challenge has changed.
Although I paid for some celebrities to participate, I also started to take action.
However, it always feels not as hot as before.
Although for the sake of public welfare, those celebrities are also working very hard.
So under the promotion of two Weibo posts, this ice bucket challenge swept the world.
However, what everyone remembers is that there are more than 100 million people on Weibo.
Even with this incident, Xinxin Weibo has brought back some traffic...
However, the efforts and rewards did not meet the expectations of Xinxin Weibo.
Because of their ice bucket challenge, it was a lot of money to hire a few big stars at the beginning.
Moreover, in order to beat 100 million people on Weibo, their bonuses are almost doubled...
Moreover, many netizens began to question Xinxin’s Weibo being plagiarized.
After all, Xinxin Weibo has been saying that 100 million people’s Weibo was plagiarizing.
But facts outweigh words.
The Weibo of New People has been innovating, but Xinxin Weibo is just like seeing the Weibo of New People move, they move...
Users are not stupid either. Seeing that the reputation of 100 million people on Weibo is better than theirs day by day.
Xinxin Weibo relies on Heijiren Weibo, so I got used to it.
It continued to get dark.
Just as Qin Yi imagined, they finally started attacking the charity fund.
Qin Yi was not in a hurry, so he let the bullets fly for a while.
Two days later, things began to ferment. At first, netizens chose to believe in the Weibo post of 100 million people.
But millions of people's Weibo has been silent, and Xinxin Weibo has been adding fuel to the fire.
Gao Tianyi had actually wanted to fight back a long time ago, because just as Qin Yi thought, they had prepared the information long ago.
However, Qin Yi has not said that he would fight back.
When the matter fermented to the third day, the public opinion on the Internet had become very unpleasant.
However, at this moment, I received a total of 12 people on Weibo to rescue the first batch of parties, and they all posted their transfer records on Weibo, as well as a series of help from charitable funds.
It was soon reprinted by some fans of millions of people on Weibo.
Things fermented for a while, and watched the wind direction change.
Qin Yi asked Yiren to post his official Weibo account on Weibo and announced all the financial transactions, uses, and everything.
This is unique in the country...it is a precedent.
The Chinese people’s Weibo does not mention Xinxin Weibo at all, but just says that they will pay more attention to charity in the future.
In the future, 80% of the advertising fees recommended by Weibo will be injected into charitable funds.
Moreover, it is not limited to the disease of ALS. Any minor in difficulty can apply for help through a charitable foundation.
As soon as this official Weibo post was released, the Weibo post of 100 million people was instantly touted to the sky.
Some mainstream media always feel that there is something wrong, so they carefully check their published details.
However, what is as ashamed is that it is exactly the same as what the official Weibo says.
"Let every penny be recorded."
The charitable fund of Yiren Weibo has done it.
Not only that, some die-hard fans of Weibo from billions of people began to question whether Xinxin Weibo is also doing charity, and whether they can make their accounts public like the Weibo from billions of people.
After 24 hours of silence on Xinxin Weibo, the donations were also announced.
However, this matter has been targeted by many people.
Soon, Xinxin Weibo made some reasonable and less money on the charitable donations issued by its company.
This makes people see and reveal.
And there are many problems in their accounts...
People are most afraid of comparison.
After comparison, the right and wrong will be judged immediately.
More people started to donate to the charitable foundation of 100 million people’s Weibo.
In two days, more than 600,000 yuan of donations were raised.
These were donated by users for 50 cents each.
On the hot searches these two days, there was a "Did you donate today?"
In the face of more and more social donations, the 100 million Weibo Charity Foundation has voluntarily closed the donation channel.
The official Weibo of the Yiren Charity Foundation published a Weibo post, "Thank you all the people of society for their support, but due to too much donation, our Charity Foundation has just been established, so we suspended the acceptance of donations from all walks of life. After the staff is complete, we will open it at that time."
As soon as this Weibo post came out...it caused a storm in 2009.
Everyone has heard that donations are too small, but the first time I heard that they are too large.
However, everyone also praised the conscience of the Philanthropy Foundation.
Qin Yi also held a meeting immediately.
The core of the meeting is very simple, and the charity fund department of 100 million people was urgently established.
This department is very important, and it is a billboard for all Qinyi companies.
If you do not do well, you will naturally face a storm.
Finance, operations, and too many departments.
Gao Tianyi said to Qin Yi, "If we follow the previous practice, our human resources and costs will increase. If there are users who question it at that time..."
"As long as it is within the specified scope, we can make all the money... The purpose of my charity fund is to do good deeds on the one hand, and to advertise on the other hand... I don't rely on him to make money... Do you understand what I mean?"
For specific matters, Qin Yi gave Gao Tianyi a business card. It was the phone number of one of your leaders who was in Yanjing.
The phone number was given by Liu Xinjian.
The charity foundation of 100 million people who have suspended donations has been praised by everyone.
Of course, there are also black fans talking about some different voices.
To be continued...