Upon hearing this, Gu Cheng thought for a while and said, "I am not worried about technical issues. The key is to promote popularity and let customers know the advanced level of our technology."

Qiu Shiming said: "In this way, an advertising budget will be generated. If it wants to achieve the effect, no less than millions of advertising budget funds, then maintaining the company's operating time may not be enough, or even reduced by nearly half."

It is really a penny that stumped the hero. Qin Yuyan, the loser, gave him more than two million without blinking, and asked him to squander it, but it was still not enough.

After a while, Gu Cheng said: "Promotion is definitely a must. No matter how good the product is, if you want to sell it, you must first let the customer know. This is the fundamental premise."

Qiu Shiming has no objection to this.

"In this way, about 1.2 million yuan of promotion funds are allocated to the promotion of new Internet media, such as targeted self-media with certain traffic, such as Douyin, Toutiao, and public accounts. Of course, we must also operate the self-media platform."

After thinking about it, Gu Cheng added: "In addition, we will use a budget of about 200,000 to 450,000 yuan. We will make a sample first, then shoot it into an album video, and invest the short videos on streaming video websites and spread it on Douyin short videos. The previous promotion budget of more than 1 million yuan was used here. We can find some technical home-oriented up owners to promote certain advertising fees according to the scale of their own traffic."

Qiu Shiming's eyes lit up. For Tianqing Technology at the beginning, this Internet promotion model is indeed the most cost-effective way. If the video becomes popular and can become popular, it will have the effect of making a big move.

More than one million advertising funds can achieve more than 10 million or even tens of millions of advertising costs.

In fact, this is not a superb marketing method, and it is something that everyone can think of, but it is not something that everyone can do to be able to make unique videos. Although mechanical exoskeletons are familiar to people, they are still high-end black technology things. I have seen a lot of video works, but they are still far away from life. Unlike mobile phones and artificial intelligence, the public has already started to consume them.

Then once a set of mechanical exoskeletons with excellent performance is made, it will definitely be amazing and shocking. Uploading videos with such elements to the Internet will have the potential to be popular.

It is unique, shocking, and unprecedented. With these conditions, it is very easy to become popular online. Then major self-media will actively join the ranks of communication in order to earn traffic, forming a positive cycle of communication.

Boston Dynamics' robot videos are popular on major video websites because the robots in the video are too dark and the technology is actually the reason why the control and balance system is quite outstanding. If you are kicked down, you can automatically get up. You can also walk on two legs in complex terrain. The balance technology is excellent and you can also automatically carry goods.

The key points of these contents are all things that robots said before, so the video was very eye-catching as soon as it appeared.

The truth is the same, and mechanical exoskeletons are the same. Many companies are studying and publishing related videos, but most of them are either ugly or weak. These are all the highlights of their peers.

Gu Cheng continued: "The samples we make must meet these three elements. First, they must be good-looking and have a sense of science fiction. People are visual animals; secondly, they must be simple. The thinner and slim the exoskeleton appears to be, which means higher technological content; finally, the ability of the exoskeleton, through the assistance of the exoskeleton, you must do things that ordinary people cannot do. With the above three elements, the videos shot can bring the potential to be popular."

Qiu Shiming nodded: "You can only be responsible for this thing by the leader."

Gu Cheng smiled: "Of course, I will prepare a list of materials for you later and buy them back as soon as possible. Just save video shooting equipment, just have a Huawei-p30 mobile phone."

After saying that, Gu Cheng quickly drafted a list of materials on Qiu Shiming's office computer.

"Mr. Gu, why do I think you know so well about the hardware of mechanical exoskeletons?" Qiu Shiming was also surprised to see that he wrote down all the materials he needed without hesitation.

Gu Cheng nodded confidently with a smile: "Of course, isn't this the company's money at the beginning? The software module is relatively simple, and I have completed it alone. But the hardware is different. You have to recruit workers, choose factories, build production lines, sales channels, etc. If I had 100 or 200 million now, I would have built the production line by myself, made the channels by myself, and sold by myself, and included all my sales. How could I have made such a small fuss now?"

These words undoubtedly made Qiu Shiming very energetic. It was indeed a wise choice to follow him to start a business again. Gu Cheng did not explain too much to him, but Lao Qiu believed it deeply. As long as he said there was no problem in technical issues, it would be no problem.

After a while of communication, Gu Cheng left the manager's office, and the employees present greeted him politely.

Qiu Shiming also left his office after a while and looked around the employees: "Whoever has operational experience in online self-media?"

"Mr. Qiu, I, I have live broadcasts on B.com, and have also been an up owner. I have made some videos and so on. I wonder if it counts?" A young post-90s named Liu Yujie raised his hand and said.

Qiu Shiming's heart moved and immediately looked at him and asked, "Are you still updating?"

Liu Yujie: "Updated occasionally."

Qiu Shiming asked again: "How many fans are following?"

Seeing the boss's anticipated gaze, Liu Yujie smiled bitterly in his heart. For a moment, he felt embarrassed with a helpless and embarrassed expression.

"Not ten thousand..."

Lao Qiu was a little disappointed when he heard this, but he thought that if he had the attention of hundreds of thousands or millions, he would not have come to work in the company.

The monetization income of self-media will be higher than in the company and more free. Young people born in the 1990s value work freedom even more than treatment, which is one of the important reference indicators for their career selection standards.

"Just you!" Qiu Shiming immediately made the decision and said, "I will give you three days to build Tianqing Technology's self-media platform. This is your future work, including Toutiao, Douyin, B station, WeChat public account... What other streaming video websites or Internet social media platforms are there for Youku, iQiyi, etc., to authenticate "Tianqing Technology". This is the country; in addition, overseas social media platforms such as Twitter, youtube, reddit, Facebook, ins, etc. have been certified."
Chapter completed!