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Chapter 828 Inject capital into Jindong Mall again!

However, the news about slandering the transfer of interests of the Bentayga Capital Group has just begun to ferment. The investigation team's application documents for applying for investigation of the Bentayga Capital Group were directly called back by the leader.

Then, the next day, Friday, December 19th.

The investigation team visited the Bentayga Capital Group, and Su Yue also received a call from Yanjing at the same time.

The two parties had a happy conversation for a while, and finally, with the approval of both parties, the Bentayga Capital Group repurchased Gaozi's shares invested in the Bentayga No. 4 hedge fund with its own funds. The funds withdrew from the fund's existing net value were illegally obtained by Gaozi, and the investigation team seized it and returned to the national treasury.

As for...

When the Bentayga Capital Group previously distributed dividends to the Bentayga No. 4 hedge fund, according to the fund investment rules, it accidentally returned billions of funds to Gaozi's overseas accounts.

In the event of determining the Bentayga Capital Group without any fault.

It was finally handed over to the investigation team, its public security and national security departments for recovery, and everything had nothing to do with the Bentayga Capital Group.

On December 26, the "earthquake" in Nanhua Province came to an initial end, and the "Tianhe Group" completely fell. Of course... there were many people who fell down, and the "Bentayga Capital" Group, after safely overcame the storm, became the new corporate pillar of Nanhua Province.

Huijin invested in shares and transferred large amounts of social security funds to the "Bentayga Capital" Group for management.

At this time, no matter how stupid a person is, he already knows the country's attitude towards this new "trillion-billion-business".

At the end of the year, the National Fund Industry Summit was held, and various funds under the Bentayga Capital Group won various awards in terms of performance. At the same time, leaders from South China and Dongning Province also took the initiative to meet Su Yue and expressed their support for the Bentayga Capital Group on behalf of the local government.

Moreover, for a time, the various honorary titles mentioned by Nie Yuanzheng also came one after another.

What are the top ten outstanding young people in the country, outstanding young entrepreneurs in South China Province, young entrepreneurs in the new era, national entrepreneurial models, etc.

Even Su Yue did not study at Huaxia University of Finance and Economics seriously for a month.

The school committee and the principal also gave Su Yue high recognition and praise, and awarded him honors such as outstanding students, honorary students, and pioneers of college students.

Faced with these false names, Su Yue was speechless.

"Chairman, many top universities in the country have sent you invitations, hoping that you can give lectures at their school." Secretary An Keer buried his head in dealing with emails filled with Su Yue's public emails, saying, "They all said that you have a great influence among contemporary youth and have the title of 'Bill Gates in China'."

"Bill Gates?" Su Yue was surprised and said, "I don't want to be his shadow, nor can I be his shadow."

"The unified reply is to say that the work has been busy recently and there is no time to care about others. Dear professors and teachers, both knowledge and experience are far richer than me and more suitable for me. As for the so-called teaching of successful entrepreneurial experience, it is said that the success of the Bentayga Capital Group is the result of everyone's joint efforts and has nothing to do with my personal strength."

An Ke'er responded and replied quickly.

"Chairman..."

During An Keer's reply to the email, the company's administrative secretary knocked on the door and walked into the office and said, "Boss Liu from Jindong Mall has arrived and is waiting in the conference room."

"Okay!" Su Yue nodded and asked, "Have you notified Mr. Yang?"

"It has been notified!" the administrative secretary replied.

Su Yue nodded slightly, continued to explain to An Keer a few words, and then came to the company's conference room.

When he walked into the conference room, he saw Yang Liguo and Liu Jindong chatting happily. When Liu Jindong saw Su Yue coming, he hurriedly stood up and greeted Su Yue. His whole body looked a little nervous.

Su Yue looked at the other party carefully and saw this 34-year-old man.

It seems to be more mature than he remembers in later generations.

"Sit!" After Su Yue shook hands with him, he walked to the seat with a smile, and then gently signaled to Liu Jindong, "Welcome to your arrival."

Liu Jindong sat down again at Su Yue's invitation, his eyes never leaving Su Yue's face.

Including behind him, the personal secretary with a good figure and face, staring at Su Yue with his eyes tightly. It is hard to imagine that the famous chairman of the Bentayga Capital Group is so young.

"Mr. Liu..."

Seeing that Liu Jindong was a little lost, Yang Liguo couldn't help but cough.

Seeing Yang Liguo frowned slightly, Liu Jindong reacted and said hurriedly: "Sorry, I'm a little nervous just now, Secretary Chen..."

The personal secretary heard Liu Jindong's call.

I hurriedly came to my senses and handed the documents in my hand to my boss.

Liu Jindong took the document and carefully handed it to Su Yue, who always had a faint smile on his face, and said, "Chairman Su, this is the business data of our Jindong Mall for several months after the comprehensive business adjustment of our business, and the establishment of offline warehousing."

Su Yue took the document from Liu Jindong and opened it and read it carefully for more than ten minutes.

Then he raised his head and said in surprise: "The platform has been fully launched for 5 months, with daily order processing exceeding 13,000 orders, monthly sales exceeding 130 million, and a significant upward trend. In addition, the establishment of warehousing in Yanjing, Magic City, Yangcheng, and Shenzhen Stock Exchange has begun to show results. The diversification of shopping mall products is also being promoted. Active users and new users are in good momentum. Your achievements are still very significant."

"Thank you, Chairman Su for your compliment."

Seeing that Su Yue was very satisfied with the operating data of "Jindong Shopping Mall", Liu Jindong couldn't help but breathe a sigh of relief.

After hearing that Bentayga Capital attaches great importance to the investment in the "Jindong Shopping Mall" and intends to continue to invest, he hurriedly came to Yanjing to take the initiative.

Alibaba's success has inspired the development of the entire industry.

Nowadays, although the competitive landscape of e-commerce platforms has been formed, the scale of the entire industry is still expanding and there are still many opportunities.

According to entrepreneurial thinking, the current e-commerce industry is still a blue ocean.

When he was founded in the ten years since the founding of "Jindong", he completed the transformation of "Jindong" and successfully entered the e-commerce industry. Now facing the industry opportunities and the true rebirth of "Jindong", he urgently needs funds to expand his business and fulfill his business concept and entrepreneurial dream.

"What do Mr. Liu thinks about the future of 'Jindong Mall'?"

Su Yue put down the "Jindong Mall" business report in his hand and looked at Liu Jindong who had a lot of expectations in his eyes with a smile.

Liu Jindong knew that what he said next would determine whether the Bentayga Capital Group would continue to invest in Jindong Mall next, and would determine whether he could attract the huge investment of Bentayga Capital Group to expand the territory of Jindong Mall and catch up with the current Alibaba who is at its peak.

"The current e-commerce market has actually entered the era of differentiated competition." Liu Jindong said, "For the future of 'Jindong Mall', we will avoid direct competition with Alibaba in the early stage, focus on the layout of 3c products, and make this part of the treasure that has not been done well, forming our unique advantages."

"3c products, offline with Suning and Gome, why should Mr. Liu think that 'Jindong Mall' can emerge from this field?"

Su Yue stared into Liu Jindong's eyes and continued to ask with a smile.

"We do not have the high rent of offline stores. We have an advantage in cost. In addition, we are currently building a pre-warehousing and self-operated brand, which can ensure product quality and logistics time cost for delivery and delivery, so that consumers can enjoy the same service and quality as offline shopping malls while shopping at low cost." Liu Jindong said, "I don't think Suning and Gome will be our direct competitor."

"What about the future..." Su Yue continued, "How to consolidate the advantages you mentioned and expand the advantages?"

"After entering the 3c category, how can you develop to more categories and maintain the advantages you have established in the 3c category? Dabao is currently criticized by everyone, because the products are indeed much cheaper, but the problem of fake goods and sub-products is very serious. The merchants who are staying in are of varying quality, making it difficult to ensure the quality of the goods."

"This gives you the opportunity to enter the 3c category, but this opportunity..."

"When you change your strategy and make up for the corresponding shortcomings, the advantages you have established now will disappear."

"We will increase the number of self-operated brands and actively invite brand merchants to enter the mall, and at the same time establish more pre-warehousing, so that we can always maintain our advantages in product transfer and logistics." Liu Jindong said, "I think the real future e-commerce way out should be perfectly integrated online and offline, rather than simply leaving offline."

"A perfect integration of online and offline." Su Yue smiled and said, "According to your ideas, in the future, the assets will only become heavier and their operating costs will remain high."

"There is no difference between light asset operation and heavy asset operation." Liu Jindong said, "Our purpose is to enable consumers to get a better shopping experience in the future, be able to buy real goods, and don't have to worry about all after-sales service, and don't have to wait too long, not just good-quality and cheap products."

"We use our own brands to ensure the quality of products, and use our ever-expanding traffic entrance to obtain bargaining rights at the manufacturers to ensure the low price of products."

"Using pre-warehousing as the core, orders are partitioned to ensure that consumers can get the goods as quickly as possible."

"At the same time... we will establish a logistics system with warehousing as the starting point to ensure consumers' after-sales issues, and may also carry out door-to-door return and exchange services in the future."

Liu Jindong said excitedly about his business plan and excitedly portrayed the future of "Jindong Mall".

He is very confident in his heart, confident that the online and offline cooperation of "Jindong Mall" and the asset-heavy development path can break out of Alibaba's rapid expansion and form his own business territory.

Su Yue listened carefully and had to admire Liu Jindong's thoughts.

As a later entry in the e-commerce industry, "Jindong Mall" broke through the siege without the initial support of strong capital, which is definitely not as simple as a lucky person.

From later practice, it has proved that Liu Jindong’s so-called development path of “brand self-operation” and “pre-warehousing and logistics” is extremely correct.

"How much more money do you need?"

After listening to Liu Jindong's future concept, Su Yue asked in a deep voice.

Seeing Su Yue’s smile on his face, Yang Liguo nodded frequently. He knew that today’s search for investment was a success. He pondered for a while and replied: “At present, our 'Jindong’ is still small. Although it requires a lot of funds to develop, our valuation is not high, and there is not much equity to be sold, and it cannot bear too much financing.”

Even though the e-commerce industry is an emerging industry, it has been popular with a lot of capital over the past few years.

The valuations of its related industries, whether in the primary or secondary markets, remain high, but it is currently a financial crisis...

No results were achieved in the first ten years of its establishment.

Nowadays, we have made certain achievements in the e-commerce industry, but the scale is still too small, with monthly sales less than one-tenth of the treasure treasure, and the valuation is only more than one billion, or about two billion.

After the first two rounds of capital injection in Today Capital, Liu Jindong has handed over 13% of the equity.

In addition to the 100 million yuan invested by Bentayga Capital not long ago, he handed over another 8% of the equity. Now... he can accept the financing amount of Bentayga Capital continues to invest, but there is really not much.

"I only need 100 million yuan of funds, which is enough." Liu Jindong paused for a while and said.

He has to raise another 7% to 8% of the shares, which is the limit he has to bear. After all, "Jindong" has not grown up yet, and he may have to go through multiple rounds of financing in the future to reach the point of listing.

He didn't want the "Jindong Mall" to succeed by then, but he didn't have anything to do.

"Okay!" Su Yue said, "Our Bentayga Capital Group will continue to inject 100 million yuan into Jindong Mall, increasing its shares to 15%, helping Jindong Mall expand its scale and build a logistics system. What do you think?"

"Yes!" Liu Jindong said.

"But..." He paused, hesitated for a while, and continued, "I want to use Jindong Mall as the main body, in addition to injecting 100 million yuan, and borrow 500 million yuan from Chairman Su's Bentayga Capital Group to use the construction of pre-warehouses and the establishment of logistics systems. Is it OK?"

"This part of the funds will be paid off in three years, and the loan interest rate can be calculated based on an interest rate that is 10% higher than the current market financial institution financing interest rate."

When Su Yue heard this, he was a little surprised: "Mr. Liu, is the current 'Jindong Mall' so short of money?"

"If we maintain the established development strategy and the slow expansion of scale, there will naturally be no shortage." Liu Jindong said, "But if we want to further expand the mall traffic entrance and quickly establish the competitive advantage I mentioned, it will take a lot of money to open up the market. The financial crisis will always pass. I think the next year or two will be a critical period for the e-commerce industry. We can get an advantage, so when the next trend comes, we may be able to catch up with the treasure."

Su Yue was silent and didn't say anything, constantly recalling the situation in the Internet industry in the future.

He was wondering, if Jindong had completed the comprehensive online and offline layout two or three years earlier, before Alibaba formed a monopoly advantage, would there be a chance to overtake the mobile Internet, the upcoming trend?

He couldn't catch up with Alibaba's investment, nor could he catch up with it.

Nowadays, opportunities for the leapfrog development in the east are in front of you. The 4g era and the hottest opportunities in the mobile Internet era are about to come one after another.

He shouldn't have missed this opportunity.

Catalyzing the development of "Jindong Mall" and changing the future, making "Jindong" another important layout of "Bindong Capital" Group in the Internet industry, Su Yue felt that... Whether the "Jindong Mall" ultimately completed a counterattack against Baobao under the capital catalysis of "Bindong Capital" Group, it is necessary.

"Okay, I promise to give you a loan of 500 million."

Su Yue smiled and said, "But... it's not 500 million Chinese coins, but 500 million US dollars!"

Yang Liguo was shocked when he heard Su Yue's second half of his words. Liu Jindong was shocked when he heard the words "500 million US dollars". He sat in his heart in a daze and forgot to answer for a moment.
Chapter completed!
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